why media is important?

It gets your message across to a wider audience.

The various forms of media – primarily television, newspapers and radio – spread and disseminate information. Getting your information into the media will spread your group's story further than it could be spread without media coverage.


It can help you target your message to the people you want to hear it.

The media is so varied that a community group or organisation can closely target almost any sector – and through them, almost any section of the public - by looking closely at where it is directing its media focus.

For example – a small, locally-based community group would probably look at concentrating on its efforts in local newspapers, radio and (if applicable) television.

A bigger event or bigger community organisation could look further afield – to major daily newspapers and commercial radio and television. 

And then there's the Internet, which continues to emerge as a component of the media.





references
http://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1593